Wongan Hills dealership Boekeman Machinery toured Ausplow’s Naval Base factory last month with Ausplow owners and prospective clients keen to hear the company’s latest news. Here, company managing director and DBS inventor John Ryan (left) talks with Bindoon farmer Kristen Kelly and Boekeman Machinery salesman Ben Boekeman. Kristen has owned a 12.2 metre DBS for three years and picked up some handy information during the tour.

Wongan Hills dealership Boekeman Machinery toured Ausplow’s Naval Base factory last month with Ausplow owners and prospective clients keen to hear the company’s latest news. Here, company managing director and DBS inventor John Ryan (left) talks with Bindoon farmer Kristen Kelly and Boekeman Machinery salesman Ben Boekeman. Kristen has owned a 12.2 metre DBS for three years and picked up some handy information during the tour.

ONE of the main reasons for the success of WA manufacturer Ausplow is its focus on customers.
According to sales and marketing manager Chris Blight, Ausplow staff travel throughout Australia to talk with customers.
“Our after-sales service doesn’t stop,” he said. “We are always focusing on building good relationships and the bonus for us is the good feedback we get that is important to our research and development work.”
A more recent example was a northern Wheatbelt farmer who suggested bigger floatation wheels for the DBS to better negotiate deep-ripped country.
“About 70 per cent of our bars are now sold with floatation tyres,” Chris said.
Another example was a suggestion from the company’s South Australia representative, who after speaking with customers, suggested changes to the mud scraper on the seeding assembly.
“That’s now a standard feature,” Chris said.
Being the biggest seeding and tillage manufacturer in Australia does draw copy-cat designs but according to company general manager Chris Farmer, the salient difference between the company and the copy-cats is the reason why Ausplow entered the market.
“We’ve always been focused on the agronomic aspects of tillage and seeding when we design equipment,” he said. “We’re not just making steel.
“There’s more to it than planting seed.”

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Saturday, August 15, 2020